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Richard Western 
Spearhead Startin Tractors a trusted partner in agricultural innovation, was privileged to host a high-level delegation from Case IH’s U.S. based factory in Racine on the 14th October 2025. The visit focused on the full spectrum of Case IH Connected Services and how our dealership is driving real-world gains in customer efficiency and machine uptime.
Startin Tractors welcomes Case IH Connected Services Team from the United States for In-Depth discussions.
Factory specialists discussed the latest advancements in AFS Connect™, telematics, remote diagnostics, and predictive maintenance - tools that keep machines running with minimal downtime.
Michael Hansford our service manager presented local case studies where Connected Services reduced unplanned stoppages and improved fuel efficiency in all examples.
Discussions outlined upcoming software enhancements and how Startin Tractors will be at the forefront of any pilot of future developments.
“Having the U.S. factory team with us at Twycross gave us a direct line to the engineers behind the technology,” said James Startin. “We’re not just selling equipment - we’re delivering uptime. These tools and our experienced team prove it.”
The visit reinforced Startin Tractor’s position as the go-to partner for producers who demand maximum return on every acre and every hour.
Startin Tractors has served UK farmers for almost 50 years, offering the full line of Case IH equipment backed by industry-leading service, parts availability, and now digital solutions.
From left to right – James Startin, Michael Hansford, Andrew Olliver, Tim Willms, Abhijit Virdi, Yuri Silva and Robert Bill
Factory specialists discussed the latest advancements in AFS Connect™, telematics, remote diagnostics, and predictive maintenance - tools that keep machines running with minimal downtime.
Michael Hansford our service manager presented local case studies where Connected Services reduced unplanned stoppages and improved fuel efficiency in all examples.
Discussions outlined upcoming software enhancements and how Startin Tractors will be at the forefront of any pilot of future developments.
“Having the U.S. factory team with us at Twycross gave us a direct line to the engineers behind the technology,” said James Startin. “We’re not just selling equipment - we’re delivering uptime. These tools and our experienced team prove it.”
The visit reinforced Startin Tractor’s position as the go-to partner for producers who demand maximum return on every acre and every hour.
Startin Tractors has served UK farmers for almost 50 years, offering the full line of Case IH equipment backed by industry-leading service, parts availability, and now digital solutions.
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